Your website is the anchor for your marketing efforts. Social Media may get the conversation started, but the website closes the sale.
Show up in Search
Your potential customers are Googling, looking for answers to solve their needs. Included in their search results should be your business and it’s helpful and informative website.
Even if most of your business comes from referrals (which is great!) many of those people will Google you to get a feel for your business and confirm your credibility.
Gain a Competitive Advantage
Does your website make a good first impression and give the visitor the information they need?
And does it compare favorably with your competition’s websites – is it beautiful and well laid out for a good user experience?
Do you post valuable content that answers your client’s questions?
Better Workflow
Another great use for a website is to help with your workflow. Use a FAQ section so that potential customers can find answers to their questions.
Or documents that they can download, without needing to call you.
Anything that saves you time, makes your business more efficient, or pre-qualifies a client, is potential content for your website.