Why
Digital Marketing is key
Digital Marketing includes all the online methods we use to communicate with our customers and prospects.
Be easy to find
Get Better Search Results
When a potential customer is looking for solutions…you want them to find your website.
Ways to do this:
- Keep your website updated
- Create blog posts that are full of your expertise
- Link to your Social Media
- Use Google My Business
Create More Ways
Customers Will Find You
Where are your potential customers hanging out online? Create an online presence in those locations.
Ways to do this:
- Website (of course)
- Traditional Social Media
- Specialized Social Media
- Yelp and Google My Business
Hard-working website
Turn Visitors into Leads
Where are your potential customers hanging out online? Create an online presence in those locations.
Ways to do this:
- Sales Funnel (an automated series of emails)
- Newsletter Sign-up
- Download a PDF
